Collection Articles > WhatsApp Business API Marketing Guide
This guide explains how WhatsApp Business API works and shows you exactly how it can help your marketing efforts.
You’ll learn why WhatsApp marketing matters and how businesses use it to directly reach customers with higher open rates and more personal interactions.
We’ll cover marketing best practices, including how to send effective messages, run successful broadcast campaigns, and create engaging interactive content.
You’ll also learn how WhatsApp integrates with advertising tools, making your campaigns more measurable and efficient.
Finally, we’ll share real-world examples from businesses successfully using WhatsApp to improve customer engagement, loyalty, and sales.
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