The WhatsApp Business API gives businesses a powerful way to connect with customers, send messages at scale, and personalize their communication. But what does this look like in action? Real businesses across industries have used the API to lower costs, increase sales, and improve engagement.
This article shows how businesses in e-commerce, education, finance, and other sectors are using WhatsApp to grow faster. You'll see how real campaigns were structured and what results they delivered, so you can apply these strategies to your WhatsApp marketing.
WhatsApp Business API is helping online retailers move faster and convert more customers. Whether it's sending exclusive deals, recovering carts, or enabling direct purchases through chat, these brands have shown how powerful messaging can be.
Tata CLiQ: Tata CLiQ used WhatsApp during major sales periods like Diwali and Black Friday to share exclusive discount links with subscribers. These limited-time campaigns drove urgency and brought users directly to the site. The result: a 57% click-through rate and over $500,000 in revenue, showing the clear impact of real-time messaging during peak traffic.
KiKUU: KiKUU operates across several African countries and relies on WhatsApp to push out product promos with direct shopping links. Within one week of running these campaigns, they saw a 60% boost in sales, proving the power of well-timed, click-friendly promotions.
Skullcandy: The audio tech brand integrated a Social CRM's WhatsApp solution, like Sanoflow, to recover abandoned carts. Automated messages reminded customers to return and complete purchases, cutting cart abandonment by 45–60%. Their recovery workflows also personalized the timing and messaging based on user behavior, helping them increase revenue from previously lost sales.
Tata CLiQ (Cart Recovery): In addition to their promo campaigns, Tata CLiQ also ran behavior-based reminders for customers who added items to cart but didn’t purchase. These automated flows included personalized recommendations and nudges, leading to a 10x return on investment.
The Design Cart: Selling craft materials online, The Design Cart used WhatsApp catalog sale messages to simplify the shopping process. Customers could browse, ask questions, and order directly from chat, eliminating friction and speeding up conversions.
Purple Panchi: This D2C Shopify store created a full in-chat shopping experience. Customers could browse the product catalog, get support, and complete transactions without needing to visit the site. This helped drive more repeat purchases through WhatsApp.
Why it works:
Educational institutions and EdTech platforms are turning to WhatsApp Business API to improve student recruitment, increase engagement, and simplify communication. From application reminders to real-time support, WhatsApp has become a key channel for building meaningful connections with prospective students.
Gyanberry: Gyanberry, an international education platform, used WhatsApp to automate lead nurturing across time zones. By personalizing outreach and supporting students through the entire admissions process, they reduced customer acquisition costs by 60–80% and improved engagement rates by 50%.
NMIMS University: This Indian university used WhatsApp to recover applications, promote webinars, and provide 24/7 chatbot support. Their campaigns focused on nudging prospects at the right time, which led to a 5x increase in lead volume and completed applications.
PhysicsWallah: PhysicsWallah, a fast-growing EdTech company, integrated WhatsApp campaigns with a Social CRM to promote online courses. By delivering tailored messages based on user interest and behavior, they tripled their lead generation compared to other channels.
YourStory: Known for hosting startup-focused events and learning sessions, YourStory used WhatsApp to automate event invites and follow-ups. Their efforts led to a 60–65% increase in attendance, showing that timely, conversational nudges are more effective than email or traditional channels.
Why it works:
Media and entertainment brands are using WhatsApp Business API to bring content to life and build stronger connections with audiences through interactive experiences and value-driven messaging.
Maggi: In Germany, Maggi launched "Chef in Your Kitchen," offering users recipe suggestions based on ingredients they had at home. These personalized cooking tips were sent via WhatsApp, creating direct value while subtly promoting their products. It led to more product usage and increased customer interaction.
YourStory: Besides education, YourStory also used WhatsApp to distribute media content and event notifications, demonstrating its versatility for both content engagement and registrations.
Why it works:
Financial institutions are using WhatsApp Business API to make services more accessible, build trust, and communicate faster with customers.
HDFC Bank: Used WhatsApp to guide potential homebuyers with personalized housing loan details. It helped boost traffic to their loan pages and made it easier for users to take the next step.
Banco Bolivariano: In Ecuador, the bank integrated WhatsApp into its customer service channel. The result was faster service, reduced support costs, and better revenue outcomes.
Why it works:
Public sector and infrastructure services are tapping into WhatsApp to improve accessibility and convenience at scale.
Delhi Transport Corporation (DTC): Used WhatsApp to simplify the process of bus ticket bookings. Over 1.4 million tickets were sold through chat, showing the potential of WhatsApp as a digital public utility tool.
Why it works:
Click-to-WhatsApp ads help businesses connect instantly with customers from platforms like Facebook and Instagram. These ads feature a “Send Message” button that opens a chat with the business on WhatsApp. It removes friction, making it easier for potential customers to ask questions, learn more, and buy.
Meadbery: This D2C brand ran Hindi-language ads with a product explainer video and a strong CTA to message on WhatsApp. They achieved a 74x return on ad spend by meeting customers in a familiar, low-barrier environment.
HairOriginals: Cut their customer acquisition cost by 52% using Click-to-WhatsApp ads. The campaign allowed interested users to start a chat instantly instead of filling out forms or navigating a slow website.
Why it works:
Our guide on Click-to-WhatsApp Ads breaks down how to use them effectively inside your catalog and messaging flows.
Businesses are using bulk messaging and broadcast tools on the WhatsApp Business API to reach customers at scale with personalized updates, deals, and notifications.
Unilever: In Brazil, Unilever’s campaign “I'll Bring Back Your Beloved Clothes” sent personalized stain removal tips through WhatsApp. These bulk messages included product suggestions tailored to users’ preferences. The result: a 14x increase in sales.
Tata CLiQ: Their broadcast campaigns used behavior-based notifications to send product recommendations and abandoned cart nudges. This hyper-personalized approach led to a 10x ROI and a 57% click-through rate, proving the power of one-to-many messaging.
Delhi Transport Corporation: Beyond bookings, DTC used bulk updates to notify passengers about routes, timings, and ticket options. This helped reduce overload on support channels and improved user satisfaction.
Why it works:
For more automation ideas, see our bulk messaging and broadcast guide.
Product catalogs in WhatsApp are helping brands turn chats into storefronts. Businesses can showcase items with images, prices, and descriptions, and make it easier for customers to explore and buy, without needing to leave the chat.
Multicenter: This Bolivian retailer saw that customers who used WhatsApp were 3x more likely to complete a purchase than those using the website hotline. They attributed 25% of total e-commerce sales to WhatsApp alone, showing the high-converting nature of in-chat catalogs.
Estée Lauder: The cosmetics giant used WhatsApp product catalogs alongside AI chatbots to give skincare advice and recommend products. It blended personal consultation with shopping, increasing engagement and product interest.
JioMart: The grocery platform allowed users to browse items and place orders via WhatsApp, making it easier for users without access to full e-commerce websites. The result: faster ordering, increased retention, and more regular purchases.
Why it works:
See our full WhatsApp Business Catalogs Guide for a better understanding.
The WhatsApp Business API gives businesses a powerful way to connect with customers, send messages at scale, and personalize their communication. But what does this look like in action? Real businesses across industries have used the API to lower costs, increase sales, and improve engagement.
This article shows how businesses in e-commerce, education, finance, and other sectors are using WhatsApp to grow faster. You'll see how real campaigns were structured and what results they delivered, so you can apply these strategies to your WhatsApp marketing.
WhatsApp Business API is helping online retailers move faster and convert more customers. Whether it's sending exclusive deals, recovering carts, or enabling direct purchases through chat, these brands have shown how powerful messaging can be.
Tata CLiQ: Tata CLiQ used WhatsApp during major sales periods like Diwali and Black Friday to share exclusive discount links with subscribers. These limited-time campaigns drove urgency and brought users directly to the site. The result: a 57% click-through rate and over $500,000 in revenue, showing the clear impact of real-time messaging during peak traffic.
KiKUU: KiKUU operates across several African countries and relies on WhatsApp to push out product promos with direct shopping links. Within one week of running these campaigns, they saw a 60% boost in sales, proving the power of well-timed, click-friendly promotions.
Skullcandy: The audio tech brand integrated a Social CRM's WhatsApp solution, like Sanoflow, to recover abandoned carts. Automated messages reminded customers to return and complete purchases, cutting cart abandonment by 45–60%. Their recovery workflows also personalized the timing and messaging based on user behavior, helping them increase revenue from previously lost sales.
Tata CLiQ (Cart Recovery): In addition to their promo campaigns, Tata CLiQ also ran behavior-based reminders for customers who added items to cart but didn’t purchase. These automated flows included personalized recommendations and nudges, leading to a 10x return on investment.
The Design Cart: Selling craft materials online, The Design Cart used WhatsApp catalog sale messages to simplify the shopping process. Customers could browse, ask questions, and order directly from chat, eliminating friction and speeding up conversions.
Purple Panchi: This D2C Shopify store created a full in-chat shopping experience. Customers could browse the product catalog, get support, and complete transactions without needing to visit the site. This helped drive more repeat purchases through WhatsApp.
Why it works:
Educational institutions and EdTech platforms are turning to WhatsApp Business API to improve student recruitment, increase engagement, and simplify communication. From application reminders to real-time support, WhatsApp has become a key channel for building meaningful connections with prospective students.
Gyanberry: Gyanberry, an international education platform, used WhatsApp to automate lead nurturing across time zones. By personalizing outreach and supporting students through the entire admissions process, they reduced customer acquisition costs by 60–80% and improved engagement rates by 50%.
NMIMS University: This Indian university used WhatsApp to recover applications, promote webinars, and provide 24/7 chatbot support. Their campaigns focused on nudging prospects at the right time, which led to a 5x increase in lead volume and completed applications.
PhysicsWallah: PhysicsWallah, a fast-growing EdTech company, integrated WhatsApp campaigns with a Social CRM to promote online courses. By delivering tailored messages based on user interest and behavior, they tripled their lead generation compared to other channels.
YourStory: Known for hosting startup-focused events and learning sessions, YourStory used WhatsApp to automate event invites and follow-ups. Their efforts led to a 60–65% increase in attendance, showing that timely, conversational nudges are more effective than email or traditional channels.
Why it works:
Media and entertainment brands are using WhatsApp Business API to bring content to life and build stronger connections with audiences through interactive experiences and value-driven messaging.
Maggi: In Germany, Maggi launched "Chef in Your Kitchen," offering users recipe suggestions based on ingredients they had at home. These personalized cooking tips were sent via WhatsApp, creating direct value while subtly promoting their products. It led to more product usage and increased customer interaction.
YourStory: Besides education, YourStory also used WhatsApp to distribute media content and event notifications, demonstrating its versatility for both content engagement and registrations.
Why it works:
Financial institutions are using WhatsApp Business API to make services more accessible, build trust, and communicate faster with customers.
HDFC Bank: Used WhatsApp to guide potential homebuyers with personalized housing loan details. It helped boost traffic to their loan pages and made it easier for users to take the next step.
Banco Bolivariano: In Ecuador, the bank integrated WhatsApp into its customer service channel. The result was faster service, reduced support costs, and better revenue outcomes.
Why it works:
Public sector and infrastructure services are tapping into WhatsApp to improve accessibility and convenience at scale.
Delhi Transport Corporation (DTC): Used WhatsApp to simplify the process of bus ticket bookings. Over 1.4 million tickets were sold through chat, showing the potential of WhatsApp as a digital public utility tool.
Why it works:
Click-to-WhatsApp ads help businesses connect instantly with customers from platforms like Facebook and Instagram. These ads feature a “Send Message” button that opens a chat with the business on WhatsApp. It removes friction, making it easier for potential customers to ask questions, learn more, and buy.
Meadbery: This D2C brand ran Hindi-language ads with a product explainer video and a strong CTA to message on WhatsApp. They achieved a 74x return on ad spend by meeting customers in a familiar, low-barrier environment.
HairOriginals: Cut their customer acquisition cost by 52% using Click-to-WhatsApp ads. The campaign allowed interested users to start a chat instantly instead of filling out forms or navigating a slow website.
Why it works:
Our guide on Click-to-WhatsApp Ads breaks down how to use them effectively inside your catalog and messaging flows.
Businesses are using bulk messaging and broadcast tools on the WhatsApp Business API to reach customers at scale with personalized updates, deals, and notifications.
Unilever: In Brazil, Unilever’s campaign “I'll Bring Back Your Beloved Clothes” sent personalized stain removal tips through WhatsApp. These bulk messages included product suggestions tailored to users’ preferences. The result: a 14x increase in sales.
Tata CLiQ: Their broadcast campaigns used behavior-based notifications to send product recommendations and abandoned cart nudges. This hyper-personalized approach led to a 10x ROI and a 57% click-through rate, proving the power of one-to-many messaging.
Delhi Transport Corporation: Beyond bookings, DTC used bulk updates to notify passengers about routes, timings, and ticket options. This helped reduce overload on support channels and improved user satisfaction.
Why it works:
For more automation ideas, see our bulk messaging and broadcast guide.
Product catalogs in WhatsApp are helping brands turn chats into storefronts. Businesses can showcase items with images, prices, and descriptions, and make it easier for customers to explore and buy, without needing to leave the chat.
Multicenter: This Bolivian retailer saw that customers who used WhatsApp were 3x more likely to complete a purchase than those using the website hotline. They attributed 25% of total e-commerce sales to WhatsApp alone, showing the high-converting nature of in-chat catalogs.
Estée Lauder: The cosmetics giant used WhatsApp product catalogs alongside AI chatbots to give skincare advice and recommend products. It blended personal consultation with shopping, increasing engagement and product interest.
JioMart: The grocery platform allowed users to browse items and place orders via WhatsApp, making it easier for users without access to full e-commerce websites. The result: faster ordering, increased retention, and more regular purchases.
Why it works:
See our full WhatsApp Business Catalogs Guide for a better understanding.
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