WhatsApp Product Catalogs allow businesses to turn a chat thread into a visual storefront, without needing a separate website. It helps users explore products, view details, and engage directly with the business, all inside WhatsApp.
In this article, we’ll review how WhatsApp Product Catalogs work, why they matter for customer engagement and sales, and how to set them up and use them effectively.
WhatsApp Product Catalogs turn chats into shopping-ready conversations. Instead of sending photos or typing out prices manually, businesses can display products in a clean scrollable list with images, descriptions, pricing, and direct links—all inside WhatsApp.
This builds trust and saves time. Customers don’t need to visit a website to get product info or place an order. Everything they need is right there in the chat.
Catalogs work especially well in fast-paced, mobile-first businesses like:
In these sectors, customers want quick product previews, real-time support, and a simple path to purchase. WhatsApp catalogs deliver exactly that.
Learn more about WhatsApp marketing benefits.
Each business catalog lives inside its WhatsApp profile. Customers can browse it just like they would scroll through a small shop.
The catalog shows product images, names, short descriptions, prices, and optional links. When customers tap an item, they can read the full product detail or even share it with someone else.
Businesses can add up to 500 products using the WhatsApp Business App or manage larger catalogs through the WhatsApp Business API. They can:
All of this happens inside WhatsApp, so customers never have to leave the chat to explore, ask questions, or start the buying process.
For advanced usage, see our WhatsApp API marketing guide.
You can also share individual products or the full catalog in any WhatsApp conversation, use status updates to promote offers, or add catalog links to your social bios and website.
To start using product catalogs, you need a WhatsApp Business account. You can build your catalog inside the WhatsApp Business App or connect to the WhatsApp API for more advanced features.
In the app:
Save the item and repeat the process to build your full list. The interface allows up to 500 products, each with multiple images.
You can edit or remove items at any time. For seasonal products, just hide them instead of deleting.
If you use the WhatsApp Business API, you can automate catalog updates and connect it with your CRM or inventory systems. This is especially useful for businesses with large inventories or multi-channel sales.
The better your catalog is maintained, the easier it becomes for customers to browse and engage with your products right inside the chat.
For more automation ideas, see our bulk messaging and broadcast guide.
Once your catalog is ready, make it easy to find and share. You can:
You can also embed catalog links on your website or landing pages, so customers who click on your ad or CTA button can go straight to your WhatsApp storefront.
Want to turn ad clicks into real conversations? Our guide on Click-to-WhatsApp Ads breaks down how to use them effectively inside your catalog and messaging flows.
If you're using Sanoflow, you can create catalog-triggered flows that automatically send product suggestions or special offers when a customer asks about a category. This keeps your marketing personalized and scalable.
Before you build your full store inside WhatsApp, there are a few limitations to keep in mind:
See our full WhatsApp Business API collection for more technical use cases.
Once your catalog is live, tracking how people interact with it is key to improving conversions.
If you're using the WhatsApp Business API, you’ll get access to advanced analytics, including:
For API users, platforms like Sanoflow integrate with Meta Pixel or server-side tracking to help you connect catalog engagement to revenue outcomes. This helps you:
Check out our WhatsApp Conversions API guide to learn how to track catalog performance at a deeper level.
The more you measure, the smarter your catalog strategy becomes. Even simple observations, like what gets the most clicks, can help you improve layout, offers, and follow-up conversations.
Now that your catalog is running, it’s time to make sure it sells. Here’s how to get more value out of your WhatsApp product listings:
Catalogs aren’t just for browsing—they’re part of your conversion path. With small tweaks, you can make them do more of the selling for you.
WhatsApp Product Catalogs can sync with your larger systems:
Sanoflow supports API-based catalog syncs and automation so you can run sales, updates, and promotions without manual effort.
Tata CLiQ boosted sales by integrating WhatsApp catalogs into their promotional strategy, offering exclusive deals that drove traffic to their site.
Maggi used catalog messages to combine product promotions with interactive recipe demos, increasing both engagement and brand awareness.
Gyanberry leveraged product catalogs alongside quick-response automation to cut customer acquisition costs and support students more efficiently.
JioMart and The Design Cart linked their Click-to-WhatsApp ads directly to catalogs, which led to higher product discovery and increased conversions.
A good catalog evolves with your business. Track what works. Refresh your listings. Promote top sellers.
When customers can browse, ask, and buy, all in one place, you reduce friction and boost conversions.
And with platforms like Sanoflow, you get insights, automation, and support for scaling your WhatsApp catalog strategy.
WhatsApp Product Catalogs allow businesses to turn a chat thread into a visual storefront, without needing a separate website. It helps users explore products, view details, and engage directly with the business, all inside WhatsApp.
In this article, we’ll review how WhatsApp Product Catalogs work, why they matter for customer engagement and sales, and how to set them up and use them effectively.
WhatsApp Product Catalogs turn chats into shopping-ready conversations. Instead of sending photos or typing out prices manually, businesses can display products in a clean scrollable list with images, descriptions, pricing, and direct links—all inside WhatsApp.
This builds trust and saves time. Customers don’t need to visit a website to get product info or place an order. Everything they need is right there in the chat.
Catalogs work especially well in fast-paced, mobile-first businesses like:
In these sectors, customers want quick product previews, real-time support, and a simple path to purchase. WhatsApp catalogs deliver exactly that.
Learn more about WhatsApp marketing benefits.
Each business catalog lives inside its WhatsApp profile. Customers can browse it just like they would scroll through a small shop.
The catalog shows product images, names, short descriptions, prices, and optional links. When customers tap an item, they can read the full product detail or even share it with someone else.
Businesses can add up to 500 products using the WhatsApp Business App or manage larger catalogs through the WhatsApp Business API. They can:
All of this happens inside WhatsApp, so customers never have to leave the chat to explore, ask questions, or start the buying process.
For advanced usage, see our WhatsApp API marketing guide.
You can also share individual products or the full catalog in any WhatsApp conversation, use status updates to promote offers, or add catalog links to your social bios and website.
To start using product catalogs, you need a WhatsApp Business account. You can build your catalog inside the WhatsApp Business App or connect to the WhatsApp API for more advanced features.
In the app:
Save the item and repeat the process to build your full list. The interface allows up to 500 products, each with multiple images.
You can edit or remove items at any time. For seasonal products, just hide them instead of deleting.
If you use the WhatsApp Business API, you can automate catalog updates and connect it with your CRM or inventory systems. This is especially useful for businesses with large inventories or multi-channel sales.
The better your catalog is maintained, the easier it becomes for customers to browse and engage with your products right inside the chat.
For more automation ideas, see our bulk messaging and broadcast guide.
Once your catalog is ready, make it easy to find and share. You can:
You can also embed catalog links on your website or landing pages, so customers who click on your ad or CTA button can go straight to your WhatsApp storefront.
Want to turn ad clicks into real conversations? Our guide on Click-to-WhatsApp Ads breaks down how to use them effectively inside your catalog and messaging flows.
If you're using Sanoflow, you can create catalog-triggered flows that automatically send product suggestions or special offers when a customer asks about a category. This keeps your marketing personalized and scalable.
Before you build your full store inside WhatsApp, there are a few limitations to keep in mind:
See our full WhatsApp Business API collection for more technical use cases.
Once your catalog is live, tracking how people interact with it is key to improving conversions.
If you're using the WhatsApp Business API, you’ll get access to advanced analytics, including:
For API users, platforms like Sanoflow integrate with Meta Pixel or server-side tracking to help you connect catalog engagement to revenue outcomes. This helps you:
Check out our WhatsApp Conversions API guide to learn how to track catalog performance at a deeper level.
The more you measure, the smarter your catalog strategy becomes. Even simple observations, like what gets the most clicks, can help you improve layout, offers, and follow-up conversations.
Now that your catalog is running, it’s time to make sure it sells. Here’s how to get more value out of your WhatsApp product listings:
Catalogs aren’t just for browsing—they’re part of your conversion path. With small tweaks, you can make them do more of the selling for you.
WhatsApp Product Catalogs can sync with your larger systems:
Sanoflow supports API-based catalog syncs and automation so you can run sales, updates, and promotions without manual effort.
Tata CLiQ boosted sales by integrating WhatsApp catalogs into their promotional strategy, offering exclusive deals that drove traffic to their site.
Maggi used catalog messages to combine product promotions with interactive recipe demos, increasing both engagement and brand awareness.
Gyanberry leveraged product catalogs alongside quick-response automation to cut customer acquisition costs and support students more efficiently.
JioMart and The Design Cart linked their Click-to-WhatsApp ads directly to catalogs, which led to higher product discovery and increased conversions.
A good catalog evolves with your business. Track what works. Refresh your listings. Promote top sellers.
When customers can browse, ask, and buy, all in one place, you reduce friction and boost conversions.
And with platforms like Sanoflow, you get insights, automation, and support for scaling your WhatsApp catalog strategy.
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